Family business scaling up online sales
Pineberry is the shirts brand for millennials. Its DNA mixes the family fashion legacy of over a century, the proven and trained expertise in the international luxury market and the hybrid energy of a generation - the millennials, those who know, buy, love and wear Pineberry shirts.
Challenge
Family business scaling up online sales
Take an essential wardrobe item, the shirt, and help a family business implement a digital marketing growth plan.
Effort
It's easy when the customer has courage
280 man-hours of effort to completely rebuild the shopping experience with a more daring one. But the fun part was the customer totally buying our ideas and being crazy enough to take our word for it. This is not enterprise ecommerce but feels like it.
Relationship
Millennials for millennials
#pineberryspirit. When the product tells a story, our work tells a story. We wear Pineberry, Pineberry wears Evonomix. For us it's easy to build a relationship with a brand that tells a genuine and valuable story.