Rethinking the e-commerce experience
ECCO is a global leader in innovative comfort footwear for men, ladies and kids. Founded in Denmark in 1963. True passion is essential to making great shoes. From drawing the first sketches to presenting the finished shoes in ECCO stores around the world, they apply the utmost attention to detail and quality.
ClientECCO Shoes Romania
ServicesInteraction design, Digital commerce
Tech stackMagento, Wordpress, Ionic, Zoho, ProductLead
ecco-shoes.ro
Challenge
Rethink the e-commerce experience
Years ago we were shopping on the old ecco-shoes.ro site and we were thinking "this site sucks, we would do it way better". So we got the chance and that was our challenge - make it so we love it.
Effort
Enterprise e-commerce delivered to the last drop
6 months of work with more than 2500 man-hours burned.
We confess we had a technology learning curve here but overall it was an effort-intensive Magento implementation with a lot of UI/UX experiments.
Optimizing for mobile was one of the biggest challenges in this project but we delivered a state of the art experience.
Relationship
Having a high digital literacy comes with responsibilities
Probably one of the most digital literate customer we had. Working with Ecco Romania was both an honor and a challenge, they being very demanding and focused in their digital commerce efforts. We worked closely with their Marketing team to deliver the best in ecommerce experiences.